National Travel & Tourism Week

May 4-10, 2025

National Travel and Tourism Week (NTTW) is an annual celebration that underscores travel’s essential role in driving our nation’s economy, cultivating vibrant communities and forging connections.

Established in 1983, NTTW has become a cherished tradition, celebrating the U.S. travel community and highlighting how travel stimulates economic growth, creates quality jobs, inspires new businesses and elevates the quality of life for Americans every day.

Customer Service Awards

Know someone who goes above and beyond to make visitors feel welcome? Help us recognize the shining stars in our community! Nominate a local individual or business for a Customer Service Award and help us celebrate the people who make Watertown a great place to visit.

Submit a nomination

Unreasonable Hospitality Workshop

Join us for this free event in celebration of National Travel & Tourism Week, sponsored by Visit Watertown and the Watertown Area Community Foundation.

Unreasonable Hospitality is a must-read New York Times bestseller that’s redefining hospitality and inspiring readers in every industry. As an attendee, you will explore the power of exceptional customer service and the profound impact it can have on both business and individuals. In this workshop, you will go beyond standard expectations to create unforgettable, personalized experiences that will leave a lasting emotional impression that goes beyond the transactional.

Register to attend